DALLAS – Dallas-based sporting goods company Warstic takes a big swing as it announces the acquisition of a building at 2900 Main Street in Dallas and plans to open a hand turned wood baseball bat manufacturing facility, flagship retail location, and headquarters in Dallas’ legendary Deep Ellum neighborhood. Scheduled to open in early 2018, the location will serve as the brand’s first brick-and-mortar retail location for the fast-growing company, co-owned by Third Man Records’ Jack White, Detroit Tigers’ Ian Kinsler and OneFastBuffalo’s Ben Jenkins.
“The idea is really about custom design service for our customers, and about celebrating the craft of turning and finishing wood bats,” said Jenkins. “We want a place where we can truly interact with our customers and bring them into the process and creation of our products.”
Plans for the first of its kind headquarters include a warehouse, retail store with a state-of-the-art bat-fitting room, wood and metal bat design studio and finishing lab, full batting cage and a players’ bar and lounge.
“Customers will be fitted for a Warstic baseball bat just like being fitted for a custom suit, Jenkins explained. “They’ll be able to choose the personalized aesthetics of their stic while watching it come to life by our master bat craftsman.”